How a paid lead generation engagement usually runs

Request, scope, build, launch

Four stages, in order.

1. You send a request through this site and it goes to a service partner.
2. The partner agrees scope with you and quotes directly.
3. With access to your accounts, the partner builds the campaigns, pages and tracking you agreed.
4. After your sign-off, campaigns launch and reporting starts on the schedule in your agreement.

Before you request a quote

A few minutes with this list cuts down the back-and-forth later.

• Decide which service matters most right now
• Check that you are an admin on your ad accounts, or find out who is
• Note the monthly budget you plan to give the platforms
• List the pages ads would send people to
• Write down how inquiries reach your staff today
• Pick one person to approve copy and pages
• Think about how often you want to see the numbers

If an account was opened by someone else

Sometimes the ad account was created by a previous provider, in their name, under their manager account. Before new work starts, move ownership to your business. That usually means asking the previous provider to make you an admin, or to unlink the account so you can claim it. Pixels and tag containers can have the same problem. A partner can help you work through it, though the request has to come from you as the owner. Once the accounts sit in your name, the partner works in them as an invited user, and you can remove them whenever you like.

What ongoing management looks like

After launch, expect a few things on a schedule: adjustments inside the ad accounts, a written report, and a check-in to agree what comes next. Anything outside the agreed scope, like another channel or new pages, gets quoted before it starts. You can pause spend, change budgets or end the arrangement on the notice terms you signed, and your accounts and data stay with you either way.